Category Archives: Uncategorized

Should the CEO Tweet? This is a hot topic of discussion among senior execs with strong opinions both in favor and against. But in practice, very few CEOs of large corporations are actively using Twitter. Findings of a study on … Continue reading →

By Ivan Askwith Agencies and clients alike often talk about “viral marketing” as if it’s something we choose to create. We describe viral as if it’s an inherent quality we can design into our campaigns, or a deliberate strategy we … Continue reading →