Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin’s award-winning book, The New Influencers: A Marketer’s Guide to the New Social Media, Secrets provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.
Told in Gillin’s trademark plain-talk style and featuring numerous anecdotes from social media innovators, Secrets of Social Media Marketing is enlightening and entertaining reading.
Reviewer’s Raves …
“Many of social media’s self-proclaimed experts want you to think that you need an arsenal of highly developed skills developed over many years to market effectively via online communities. Paul Gillin debunks the elite by eliminating the jargon and mystique of new media. Through the wonderful stories and practical ideas in The Secrets of Social Media Marketing, he makes it easy for you to succeed with your own social Media Marketing initiatives. Jump in. Your buyers are online and waiting for you!”
– David Meerman Scott
Bestselling author of The New Rules of Marketing and PR
“I thought I knew a lot about how to use social media and social networking for marketing. No I didn’t. Paul Gillin is the one who really does. This is not only the most informative, useful and important guide to the practical use of social media and social networks for marketing, it will be the benchmark for other books like it for a long time. This book isn’t just best practices – it is THE practical guide to how marketers can do what they need to engage 21st century customers. There are none better than this brilliant book.”
– Paul Greenberg
Author “CRM at the Speed of Light, 4th Edition”
“Rich with real-world examples and practical tips, this latest book from new media expert Paul Gillin offers a much-needed guide for marketers who are ready to engage in this new and ever-evolving world of social media. From covering the basics, to addressing how to sell a social media program in your organization to effective program management and a look at what’s coming in the future, this book will be a valuable resource for marketers at all stages of social media adoption.”
– Jen McClure
Executive Director, Society for New Communications Research
“In The New Influencers, Paul Gillin showed us how ordinary people are using social media to establish a level of influence that was previously reserved for the mainstream media, captains of industry and elected officials. In this book, he shows us how organizations can capitalize on the social media revolution. Whether you’re a digital immigrant or a digital native, you can’t afford not to read this book.”
“Once again Paul Gillin hits the nail on the head with Secrets of Social Media Marketing, but this time he gives us the new Media Marketing toolbox so everyone can embrace the idea of influencing the influencers and prospering online. We’ve already updated our website with relevant searchable content and posted new tags, descriptions and links, set up multiple RSS feeds, and joined a few more social networks and niche communities to mine customers.”
– Kristin Gabriel
Founder, MarCom New Media
“This book is not hype or fluff, but real, good information supported by real people in real companies…Vastness and complexity made simple.”
Howell Marketing Strategies
“Nothing is more rewarding than to read a book that is at once valuable, timely, and engaging. Secrets of Social Media Marketing is all that and more. Paul has a genius for making the complex simple enough to understand without oversimplifying…There may be a better book on social media marketing. But if there is, I haven’t found it.”
– Newt Barrett, Content Marketing Today
“I’ve only now realized how quickly social media has established itself. Social media consultants seem to be everywhere — so much so that even the illustrious BusinessWeek magazine has started to “debunk” social media myths. Then again, there’s guru Paul Gillin’s superb new Secrets of Social Media Marketing.”
– Hanson Hosein
Director, Masters of Communications in Digital Media
University of Washington
“If your organization aspires to learn to listen to online conversations, use what you learn there to develop segmentation strategies, put these insights to work by building communities around shared enthusiasm and conversations, allow members to become evangelists for your brand or cause, and – as an added benefit – transform the culture of your own organization… then read on.
-R. Craig Lefebvre
On Social Marketing and Social Change
“I believe the true value of his advice is that it does not forget the basic business rules that keep your company growing (silly things like Sales). Paul is not just a tactfully helpful writer, he is also fun to read.”
David Cutler, EatMedia.com
“I got my hands on an advance copy of Paul’s new book on social Media Marketing and just finished it on the train this morning. I loved it—it’s a wonderful introduction to this field and it is perfectly written to speak both to marketers who want to find out what the buzz is about, and also to those who run a business and want to take advantage of “new” marketing principles.”
-Ian Hughes, Monkbam Blog
“It provides lots of real-life practical steps that you can apply yourself. I would call it your own personal social marketing consultant!”
-Henry Dominik, JRoller Online Book Reviews
“Paul Gillin’s Secrets of Social Media Marketing is a damn good read. Get your copy, you will enjoy it.”
Eban Crawford, Reaching for Lucidity
“Best Books on Social Media”
-Birdland Insight, Trendbird
“Overall – yes it is a book I would recommend to anyone, my clients and even social media consultants – it has helped me fill in a few gaps in my lessons and presentations.” [However, Sherry Heyl disagrees with many observations in the book and thinks the case studies could do a better job of looking at missed opportunitiess.]“
“Gillin’s prose is insightful and easy-to-follow with interesting anecdotes. Fitting for this review topic, I discovered Paul Gillin and his work through a tweet, the name for a Twitter post. I highly recommend Secrets of Social Media Marketing to experienced marketers as well as the book’s focus audience of new entrepreneurs. Regardless of your online experience, your next marketing step should include Secrets of Social Media Marketing.”
-Jennifer Akers, MyShelf.com
“I love it. It’s really easy to read and you can open the book at any section and start reading. Whether you’re an expert in social media already or a complete novice I think you will still find it interestng and insightful.”
-Sarah, Social Whisper
“This step by step approach is exactly what most Brand Managers need and it is something that has been missing from most social media books out there…this book has quickly gone to the top of my must read list for Brand Managers.”
-Dave Knox, Hard Knox Life
“…a great introduction to social Media Marketing. It’s not a comprehensive how-to, but an overview of why and where to start. And, it’s ideal for explaining the whole concept of social Media Marketing to those who may be a bit reluctant to jump on in.”
-Kat Meyer, The Bookish Dilletante
12 Marketing and Writing Book Recommendations:
“The ABCs of Social Media Marketing.”
“12 Marketing and Writing Book Recommendations: ‘The ABCs of social Media Marketing.’”
-Brad Shorr, WordSell, Inc.
“I am always on the lookout for a single book to recommend to the class which may be of practical, hands-on use. I think I have finally found it in Secrets of Social Media Marketing by Paul Gillin, a book I introduced last week in class. It is excellent. If you plan to do a project for class, you will find it useful.”
-Robin Stavisky, New Venture Marketing
“Paul puts social media into plain old ordinary terms.As a consultant serving the real estate and construction industries, I highly recommend this book. It’s easy to read and offers a mountain of useful information.”
– John P. Kreiss
President & CEO, MorganSullivan
“Paul Gillin’s Secrets of Social Media Marketing is like a Magic 8 Ball. If something’s troubling me in the world of social Media Marketing, all I have to do is skim through the pages, choose one at random, and I’m sure to find something insightful and relatable to the crisis at hand.Gillin draws from what feels like thousands of real life, recent examples in social Media Marketing — some as recent as months ago — and forces readers to push their thought processes further. When you read Gillin, you can’t help but find yourself adapting his ideas into everyday usable tools for your business.
“I’m not kidding when I say his book stays with me at all times. That way, if I’m at a coffee shop or having lunch by myself, it’s so easy to whip out and read a few passages because each time I know I’ll learn something new and innovative.
“Secrets of Social Media Marketing is the must-have reference guide for EVERYONE.”
“There are lots of books about the latest fads, but not too many of them that are just filled with practical, real-world examples of what to do, and more importantly, what not-to-do, to implement social media techniques to market your business. Paul — who is my podcasting partner on MediaBlather.com, so admittedly I am a bit biased — does a fabulous job showing you the landscape and as previous posters have commented has filled this book with many insights. So much about social media is common sense and easily implemented that you will come away from reading this saying, ‘why didn’t I think of that?’ This book will become an inspiration for how companies market themselves for the next five years.”
“Secrets of Social Media Marketing is exactly what communication professionals need to sort through the myriad of game-changing tools, services, and social network sites. It’s a ‘How-to’ book, packed with example after example aimed to help you grow your Social Media Marketing prowess. You may want to buy two copies of this book: keeping a dogeared, notes-in-the-margin, working-copy with you at all times, while a virgin copy holds a respected place in your personal library.”
– Ron Ploof
OC New Media, LLC
“I enjoyed reading the book, and I was glad to see that you support most of the practices I follow when doing social Media Marketing (I just wish I had more time to do it).
“I noticed one glaring error in the book: You mentioned xanga as a facebook imitator (pg.122), but xanga is actually a blogging community that predates facebook. It was launched in 1999.”
“What a great resource. It’s the kind of book that made me want to call some my clients and insist they read – nobody could read this and not see the value of social media, or fail to be inspired to get involved.
“Far from being overly-technical, the book lays out a number of start to finish examples/case studies, which anyone who can use email or Google could take and do for themselves. I have no doubt it will be one of the core books on Social Media Marketing for many years.”
“Paul Gillin is the go-to guy when it comes to social media wisdom. His ability to take a subject and make it understandable and practical is what sets him apart from the rest. I highly recommend Secrets of Social Media Marketing to anyone involved in marketing or PR today.
“I run a four-person department and this book is now on our required reading list. Another excellent book from the master of observation and insight.”
“I have spent 6 months and hundreds of reading hours searching for a book exactly like this one.
“My recommendation to anyone curious about interactive marketing: first, read David Meerman Scott’s The New Rules of Marketing and PR, to get excited by the possibilities. Then, read Secrets of Social Media Marketing by Paul Gillin to know how exactly how to proceed.”
“There are a lot of books out there that cover the theories and philosophy behind social media. Paul Gillin’s book is one of the first to cover all of the practical aspects of social media marketing and the challenges it presents to marketeers. It is a great tutorial on how to develop a social media strategy and how and when to deploy the tools. What I found to be the most valuable, though, are the many wonderful examples, case studies, and best practices. I think this is going to be the handbook on social media marketing and not just for those new to the area, but also for those who are seeking a way to ignite brainstorming on new ideas for social media marketing campaigns.”
“You can read my full review on my blog. But, in short: buy it now.”
– DJ Francis
This book breaks it down into digestible bits of information, explaining it in such a way that both the novice and the expert will be able to grab information. Gillin goes into detail explaining such basics as, what is a blog and a social network. But he also provides more than just “how to get started.” Gillin has done such in depth searching into the world of social media that he has uncovered just about every site, every tool, every trickthat is needed to really get a handle in such an ever changing environment.
“Marketing in social media does not guarantee success. It requires as much work and planning as any other business or marketing efforts, if not more. This book is a must have for anyone wanting to delve into social media marketing.”
“Paul Gillin’s Secrets of Social Media Marketing is essential reading for those considering social Media Marketing. For newbies, it explains the essentials on how to create buzz using social media tools, how to create and use a blog, not to mention why you would want to do so. Even those of us who have been blogging for years can get a lot from this very informative book. Without being too technical, he reaches out to everyone interested in the ins and outs of social media.
“I think this book will become the new tutorial for marketing through social media channels. I know I will be keeping it close.”
“It’s written so that it’s easy to understand, but engaging at the same time. I enjoyed the examples of how companies are using these technologies, as many social media tools are difficult to understand without really using them. By offering some real world examples, it helps people new to the world of social media to get a better grasp on how they might benefit.
“As a business owner who advises clients in this capacity, I often come upon objections to social media. One of my favorite parts of the book is when Gillin addresses common concerns head on and offers reasons why businesses can no longer ignore these cost-effective, powerful tools.
“A great read for anyone interested in social media, from novice to guru.”
“It really is quite a gem that I’ve deliberately slowed down my reading pace and take all the time in the world to fully ingest all the wisdom behind the carefully picked statements.
“Without doubt, a true and valuable resource not just for someone who wants to carve a niche online but also for those who would likely want to become a warm, humanizing asset to what seemed to be a cold and distant web world.”
“One of the best books on social media marketing so far. I have posted a review of this book here. Great resource and a must-have!”
– Henry Dominik
“I usually judge business books based on two things: opportunities for immediate usefulness and how many times I end up recommending others read them. Paul’s first book ranked very very well on both scales for me, as does this one.
“However, this book I could add dozens of other measures. I’ll keep it to my top three: 1) totally enjoyable read (I could practically hear Paul talking while I was reading); 2) great conversation starters and 3) fantastic examples/anecdotes. So, Paul, what’s next?”
– Bobbie Carlton
“This book is an excellent read for beginners or those looking to bring social media concepts into the organization. For those who have been playing in this space for a while, it’s a good refresher and some of the content will be considered review.
“This is a book that I’ll be sharing with staff members who are interested in getting into the social media game and need the foundational concepts that are outlined in Paul’s book. Secrets of Social Media Marketing will find a place on my bookshelf as a a reference manual for future use.
“For those looking to dive into the social media space, pair this book with Groundswell and you’ve got the information you need to build the foundations of a successful social media program within your organization.”
– Jamey Shiels
Walk On: Exploring the Digital Experience