Okay … when I come across a GREAT piece of work that can share, I do since that’s what a social media blog does …
The Chief Marketing Officer’s (CMO) guide to the social landscape, created for CMO.com by client 97th Floor, takes all the major current social media sites in the US and analyzes their capabilities in four sectors:
- customer communication
- brand exposure
- driving traffic to your site
(For the full-sized version, click HERE )
It will tell you at a glance what and where to go depending upon the outcome for which you are looking.
btw If you don’t print out the chart and place it on your wall or somewhere near you desk then shame on you … It’s a real example of a graph being worth ten thousand words.