Category Archives: Social Media Smarts

The Next BIG Step for Social Media

I always said that we are in the Incunabula Phase for Social Media and Social Networking. This is one of the newest – and I think brightest – creations I’ve seen in awhile.

It’s a veritable mashup of streaming video and Social Media that interacts with the user and connects users into a community that surrounds the streaming video that is attached to a blog that hooks you up with your Facebook Friends who tell you what to look at and what they think … whew!

Somewhat like the PowerWeb™ we saw last week from KnowledgeStar only more … entertaining.

It’s a wonderful idea and shows off the possibilities when Social Media and Social Networking are viewed as a whole instead of focusing on the pieces. And that my friends is the next step …

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Filed under next steps, Social Media 101, Social Media Smarts

What’s Behind Mustafa’s Towel???

I apologize for neglecting this blog for several months. If you go to Social Medias and Social Networking conferences you probably heard me speak or be on a panel or conduct a breakout session.

He’s back ….

And if you needed any proof that Social Media and Social Networking is important to marketing and learning, here’s a piece you do not want to miss. It was written for Fast Company as part of their brilliant Influence Project and starts like this …

“One of the modern Holy Grails of advertising is to translate a successful TV campaign into a monster viral Internet phenom. Working with their client Procter and Gamble, the advertising firm Wieden+Kennedy opened the ark with its online work for Old Spice. The campaign is simple: The manly star from the TV spots responds to queries on Twitter via humorous 30-second YouTube videos that are being watched and re-tweeted with abandon. I spoke to Wieden’s global interactive creative director Iain Tait about how they choose which tweets actor Isaiah Mustafa replies to, why they are using YouTube, and what it’s like to produce nearly 100 spots a day.”

You should read the rest here

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Pulling Your Foot Out of Your Social Media Chocolate

This is a lesson learned the hard way by Nestle, a big Facebook fan. It’s instructive for any corporation who wants to play with Social Media … it can be like playing with fire if you’re not really careful …

Last week, Nestle got itself into a bit of a situation on its Facebook page. Following accusations by Greenpeace that the confectionery company was using palm oil sourced from deforested areas in Indonesia, the company’s Facebook page was overrun by disgruntled campaigners urging a boycott of its products, and the firm was forced to put out a statement on its corporate Web site.

Nestle had, at first, been trying to firefight the situation on its Facebook page, without much success. Caustic responses to the angry brigade, and attempts to delete unwanted comments merely fanned the flamewar, and the company ended up by posting the comment, “Social media: as you can see, we’re learning as we go. Thanks for the comments.”

We’ve already seen how the big guys are using blogs to fight back against their critics, but Nestle’s attempt to manage its social media sites is an epic example of misunderstanding the medium. The company uses Twitter extensively–its CSV (Creating Shared Value) account, unsurprisingly, has more followers than any of its corporate accounts–and has over 200,000 fans on its Facebook page, an increase of 125,000 over the weekend. Bet on most of the newbies not actually being “fans.”

Jeremiah Owyang has been following the crisis and has come up with some useful guidelines for large companies who are getting into social media.Here are two of the most important.

  1. Use an experienced community manager rather than an intern to manage your social media.
  2. Create a community strategy. Have an established plan for those times when your site is overrun by brand-jackers, and practice it regularly.

I might add one more to the list. There is no point in deleting every negative comment received on your social media pages, as your brand will just end up looking like you handed over management of it to “this guy”.

Just remember, control and management

are not the same thing.

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New Medicine = Social Medicine

From Our Friends @ Fast Company

The Great Idea Lost and Found Department:

Forecasts and projections are mainly useful for gaining insights into the belief system of the prognosticator. So okay no surprises here,  I’m a big believer in the power of social media for good.

Since healthcare is in the air right now, I thought it would be useful to pass along some of the down-in-the-weeds details that nobody has yet focused upon and everyone for the most part is not talking about.

They are the “how-to” bring the healthcare reforms into your everyday life. Where the healthcare money meets the future and those Billions of dollars will in fact be saved.

The Luddites who have focused on throwing Tea Parties and fretting over imaginary Death Panels are clueless (or worse). The less change for them the better. They still pay doctors with chickens and peach cobblers in the most remote and unchanging parts of their self proscribed battle zones.

Truth be told, they wouldn’t even be able to define social media let alone turn on the Presidents smartphone.

But part of his Great Healthcare Reform vision is social media, since that’s basic to his understanding of the future. It’s here to stay. It’s in his DNA. It will employed in new and amazing ways – ways that save time and money. He knows it and so should you. Unless you’re into Tea or jamming a Republican monkey wrench into the works.

The use of social media to improve healthcare AND lower costs is the future. And it will happen. Perhaps not exactly as it is detailed in this whitepaper. That’s one of the problems with determining future scenarios – the devil is all ways in the details.

But the general brush strokes are on the canvas. There’s no other way this can go. If the reforms that have just been enacted take place, the only way they can take place is outlined in this whitepaper.

So download and look into the looking glass … some of you are already halfway there! Most of you will need to get with the program … or healthcare app as the case may be …

PS Vastly improving the wireless bandwidth accessibility and speed in the country, from New York to Google, Kansas to Silicon Valley, suddenly starts to make sense with regard to healthcare reform.  There’s a BIG plan here for the future if you know where to look!


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Filed under Social Media 101, Social Media Smarts

Stick Me Up Please!

Okay … when I come across a GREAT piece of work that  can share, I do since that’s what a social media blog does …

The Chief Marketing Officer’s (CMO) guide to the social landscape, created for by client 97th Floor, takes all the major current social media sites in the US and analyzes their capabilities in four sectors:

  • customer communication
  • brand exposure
  • driving traffic to your site
  • SEO.

(For the full-sized version, click HERE )

It will tell you at a glance what and where to go depending upon the outcome for which you are looking.

btw If you don’t print out the chart and place it on your wall or somewhere near you desk then shame on you … It’s a real example of a graph being worth ten thousand words.

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Great WOM Courselet Giveaway!

This courselet will teach you more than

most of the WOM programs for which you paid!

Go ahead and touch me to get it …

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Great Facebook Ideas for Selling Stuff

I used to  think that Facebook was just another pretty face at the social media party …

After hearing story after story about companies that were increasing brand awareness, getting the infamous WOM, and ultimately making money from their Facebook pages, I realized there are two classes of Facebook users: Those who simply use it and post whatever we think is cool or fun or interesting at that moment; and those who really know what threy are doing.

This post presents five examples of those who know. Granted they are Big Companies and have resources galore to put into a page, but the ideas are what count, Yours may not end up being as pretty, but if it helps draw traffic, build WOM and improve brand recognition and increase sales of your products and services who cares. It works and these days that’s what counts.

They all have one thing in common. Each company recognizes that the heart of social media is connection and conversation. Connection with your friends and the company, and conversation among your friends (and their friends and their friends and so on) and the company who listens and responds.

And there’s a third element – compelling. Each of the sites provides an interactive and compelling something to get you and keep you on their page. It’s as complex as designing your laptop and sharing you design to uploading pictures of your baby (always the cutest of the bunch) wearing the company’s clothes. That plus the freebies and specials and other things only for their Facebook friends is what keeps the eyeballs on the page.

So follow the lead of some of the leaders …

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