The Twitter Tipping Point?

Every now and again I come across an article that helps me answer one of the questions I’m grappling with all the time. This one is about time. Or rather the fact that as social media expands, time remains constant.

My time is still measured by the ticking of the clock and arbitrarily divided into twenty four hours equals a day. Unfortunately – of for some fortunately – it seems that my social media contacts grow every time I open my mail and find more people who want to be my friend, or who want me @knowledgestar to follow them or link up or whatever.

Social media invites have become the spam in my inbox!

The following is a great start to managing all that traffic and separating the song from the static and noise. It was written by Matthew E. May, the author of In Pursuit of Elegance: Why the Best Ideas Have Something Missing. He blogs here. You can follow him on Twitter here.

And you can begin to sort out your social media when it starts to feel like a mosh pit at a very loud and drumming concert.

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Great WOM Courselet Giveaway!

This courselet will teach you more than

most of the WOM programs for which you paid!

Go ahead and touch me to get it …

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Great Facebook Ideas for Selling Stuff

I used to  think that Facebook was just another pretty face at the social media party …

After hearing story after story about companies that were increasing brand awareness, getting the infamous WOM, and ultimately making money from their Facebook pages, I realized there are two classes of Facebook users: Those who simply use it and post whatever we think is cool or fun or interesting at that moment; and those who really know what threy are doing.

This post presents five examples of those who know. Granted they are Big Companies and have resources galore to put into a page, but the ideas are what count, Yours may not end up being as pretty, but if it helps draw traffic, build WOM and improve brand recognition and increase sales of your products and services who cares. It works and these days that’s what counts.

They all have one thing in common. Each company recognizes that the heart of social media is connection and conversation. Connection with your friends and the company, and conversation among your friends (and their friends and their friends and so on) and the company who listens and responds.

And there’s a third element – compelling. Each of the sites provides an interactive and compelling something to get you and keep you on their page. It’s as complex as designing your laptop and sharing you design to uploading pictures of your baby (always the cutest of the bunch) wearing the company’s clothes. That plus the freebies and specials and other things only for their Facebook friends is what keeps the eyeballs on the page.

So follow the lead of some of the leaders …

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Loose Posts Sink Ships?

Okay there’s something lost in the translation (like the memorable rhyme) and maybe we need a contest that achieves the same thing, but the there’s a point to all this.

I see the door opening more and more as I work with companies all over the world. Only it’s a revolving door at the end of a hallway lined with rules and regulations. In the following story, those rules make sense. The world and human nature really hasn’t changed that much – we still have the nasty four horsemen – conquest, war, famine and death (and all their foot soldiers too!). We just have a lot of new toys that let us connect with each other and share knowledge in new and faster ways.

And sometimes that knowledge needs to be not shared. That’s the conclusion that companies (and in this story the Military) have come to. If they can’t stop the tsunami of social media (and they can’t – here’s one for you Ayatollah) then they can at least lay down a number of rules of engagement on the social media virtual front.

My Dad used to tell me that “… every carrot has a stick.” If Facebook, Twitter, and all the rest are the carrots, then watch your posts and tweets, since you may get stuck with the stick.

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Social Media Help for Chile

This article is from Fast Company and the most important part is at the end – where you can help. Read it through to see how social media can really be helpful, a digital version of people gathering together to freely help with a barn raising after it burned down. Only in today’s world it’s adding a small contribution that can add up to a significant contribution that will help.

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Stop Auto-Updating Your Feeds

The Case for Handcrafted Social Media


Social Media

You follow the same person or company on Twitter, Facebook, and Google Buzz, and every other time you see an update you get déjà vu. You think, “I’ve seen this before…”–and you have, because they’re automatically posting the same content across different social media networks. Piping feeds from one network to another is a zero-effort way to broadcast content, but it also offers minimal returns.

Auto-tweeting a stream of blog headlines with bit.ly links to the full article doesn’t invite conversation. Twitter posts, limited to 140 characters without images or video clips, can read awkwardly when they get sucked into and displayed on Facebook. FriendFeed and Google Buzz offer more places to automatically pipe headlines, photos, and videos, and host conversations amongst consumers, who may will suspect there are no actual humans on hand–and they’re usually right. The Golden Rule of social networks is “you get what you give.” Writing updates that suit the medium will yield a stronger community and better conversations than just broadcasting one-to-many headlines.

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More on Chat Roulette …

On Superfreak-Fest ChatRoulette, Normal Is the New Weird

BY Dan MacsaiWed Feb 24, 2010

CatRoulette

You’ve heard of ChatRoulette, right? That new video-chatting Web site that–according to the technorati, and our very own Cliff Kuang–is one of the freakiest things that’s ever emerged from the annals of the Internet? The one with the the catpeople and the weird men wearing lingerie and oh my God, is that the cast of Jersey Shore?!

That’s where I spent roughly an hour goofing off–excuse me, “doing research”–on a recent Saturday night, alongside several friends. And much to my surprise, the freakiest thing I stumbled into was a revelation: In spite of the media circus it’s spawned, ChatRoulette isn’t actually a freakshow; it’s an amusing, addictive social media tool that, with a few basic tweaks, could have a very legitimate future.

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