What’s Behind Mustafa’s Towel???

I apologize for neglecting this blog for several months. If you go to Social Medias and Social Networking conferences you probably heard me speak or be on a panel or conduct a breakout session.

He’s back ….

And if you needed any proof that Social Media and Social Networking is important to marketing and learning, here’s a piece you do not want to miss. It was written for Fast Company as part of their brilliant Influence Project and starts like this …

“One of the modern Holy Grails of advertising is to translate a successful TV campaign into a monster viral Internet phenom. Working with their client Procter and Gamble, the advertising firm Wieden+Kennedy opened the ark with its online work for Old Spice. The campaign is simple: The manly star from the TV spots responds to queries on Twitter via humorous 30-second YouTube videos that are being watched and re-tweeted with abandon. I spoke to Wieden’s global interactive creative director Iain Tait about how they choose which tweets actor Isaiah Mustafa replies to, why they are using YouTube, and what it’s like to produce nearly 100 spots a day.”

You should read the rest here


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Filed under Social Media 101, Social Media Smarts

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